Betting on SEO

One of my working assumptions is that organic search is still a real channel — and that most people are doing it badly enough that there’s room to compete.

The bet: specific, genuinely useful content outperforms content that’s optimized for optimization’s sake. That seems like it should hold even as AI-generated content floods the web. Maybe especially then.

I’m starting with Tiny Thinkers Press, which is more of a marketplace play than an SEO play. But I want to test this properly on a future project — build something where organic traffic is the primary growth lever and see what actually happens.

I’ll write about it when I have real data.